Message to Silicon Valley
On the way to Yosemite we passed a seedy dive off some godforsaken desert highway Google sent us down. It offered chalets and trailers for Active Seniors 55+. This is too close to the bone for a 56 year old Kiwi on a month’s workation in San Francisco.
I’ve been musing on how people like me survive in a world created by 25–29 year olds for 15 to 35 year olds. We can’t see anything without our reading glasses.
In the summer of 2015 we are living and working in a cool Airbnb on the edge of Dolores Park. The Goggle, Apple, LinkenIn, PayPal, Oracle, Facebook luxury coaches disgorge their cache of up-and-coming stressed out 25–29 year olds fom Silicon Valley every evening outside our place.
I want to grab them and throttle them. Why do you ignore your most lucrative market? My baby boomer generation. Our eyes are failing us, we’re not as quick as we used to be. We don’t all have young assistants.
But we are successful business people, we use social media, we have style, and life experience. We own houses, cars and lots of Apple devices, we travel and learn, yet we feel discriminated against.
When you design your apps, software, hardware, please look beyond your own needs and desires. Seek out your parent’s generation, ask them what they need, and tap in to this neglected market.
Also thank you making my life so entertaining, for easing communication, and creating an amazing world for my 21 year old daughter.