Hey Paul,

The whole article was highly informative with very good information.I have learned a lot from the same and am more confused now than before.

What I understood is to have a holistic approach and look at more than one angle before working on a product.Is there any practical tip or an action item which will help me move in this direction.That would be really helpful.

I am looking to create a new product in the communication sphere.

Any suggestions for me to look at and evaluate.