Published in Copywriting and Content Marketing·Sep 3, 2018Great things come in threesEver noticed how things are often better in threes? Two is too little. And four feels like it’s a tad too much. But three? Three feels just right, doesn’t it? Humans love patterns As humans, our brains are hard-wired to excel at recognising patterns. It’s how we’re built. Researchers even argue that our…Copywriting5 min read
Published in Copywriting and Content Marketing·Jul 18, 20184 Copywriting Lessons From John Caples’s Tested Advertising MethodsWhether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’s book Tested Advertising Methods is a must read. Published for the first time in 1932 — before anyone could’ve imagined the internet, let alone marketing 2.0, …Content Marketing4 min read
Apr 10, 20184 Content Marketing Lessons I’ve Learned From My CatThis post originally appeared on my blog. Meet Jenny, my awesome cat. She’s about nine years old. Or so I think. When I adopted her she was already an adult, you see. Jenny and I have been through a lot together. We’ve moved four different houses in four different cities…Content Marketing4 min read
Mar 19, 2018Defeat Writer’s Block And Nail Your Writing Assignment In 5 Easy StepsThis post originally appeared on my blog Whether you’re a seasoned professional or a complete newbie, at some point it’s bound to happen. You’re going to find yourself in front of your laptop screen, staring at a blank page. The cursor will blink accusingly at you. The whiteness of the…Writing5 min read
Mar 7, 20184 Copywriting Lessons From John Caples’ Tested Advertising MethodsThis post originally appeared on my blog Whether you’re a seasoned copywriter, a newbie or even just someone with a passing interest in advertising, John Caples’ book Tested Advertising Methods is most definitely a must read. Published for the first time in 1932 — way before anyone ever imagined the…Content Marketing4 min read
