I got my last job because my neighbor introduced me to his law partner’s best friend. My neighbor knew I was looking for a job, and he volunteered the connection. That single introduction was my big break! It springboarded my career into international business development which, in turn, led to professional experiences beyond my wildest dreams. I look back fondly on that golden introduction and reflect on how it changed my life.
Once on the job, I made introductions every day. That experience got me thinking about how connecting people is so integral to business and to life.
The original connector
Yente the Matchmaker from Fiddler on the Roof is among the most famous connectors. She brought brides and grooms together in her tiny shtetl in Czarist Russia and earned a small fee for her troubles. But beyond the fee, Yente seized opportunity, making matches that strengthened her community.
Matchmakers have been around forever, brokering deals, sparking romance, and building communities. Today we call them “connectors.” And what the about the people who make connections day after day, week after week? They are superconnectors.
We all know superconnectors
They are the people who are always ready to make a match without skipping a beat. Out of nowhere, they might say something like, “I know somebody who can help you with that…” or “would you like to meet someone who is working on something similar…” or “I know someone who would be perfect for you…”
What drives superconnectors? For some, it’s just part of the job. For others, it’s a chance to do someone a favor that could lead to a benefit down the road. And for many, it is simply reflex. They don’t think hard about making an introduction, they just do it because they are truly inspired by the possibility of bringing those two people together.
The gift of connecting people
Whatever your motivation, when you make a connection, you give a gift of the possibility of business, romance, or friendship. In the process, you let your friends and contacts know that you are thinking of them.
We all know people who could benefit from meeting each other. We think about making a match, however fleeting. But then we don’t do it. We don’t follow through.
If connecting people yields such positive results, why don’t we make more connections?
I think it is because we just haven’t had the right tools. Making connections can be time-consuming and, frankly, awkward. Can you really imagine yourself hosting a dinner to introduce two people (like they do in the movies)? How many times have you stared at a blank screen after promising to make an introduction, your memory fading about why you wanted to make the intro in the first place, and trying to figure out what to write to capture the right sentiment? Not good.
I wanted a way to make connecting people easier, quicker and less awkward, but I couldn’t find anything.
So I decided to build my own app!
No really, I created an app. The key was to make it fast, fun and simple to connect two people — just a few clicks!!! The solution? A mobile app called Connector Street. It took a couple of false starts and lots of help from my own wonderful network, but I am really excited about the results.
Connector Street lets me do exactly what I imagined every time I sat down to create an e-intro: I just pick two contacts from my list (or type in the name of a new contact on the spot), select the intro type (business, social or romantic), add a brief message (or not — the app has a bunch of default messages to choose from), and hit send.
It’s that easy.
Each contact gets an intro from me — a person they know and trust — and, with it, the opportunity to meet someone new for business, friendship or something more.
I love being a superconnector; I love knowing that I can help friends, family members and colleagues find opportunity, friendship, maybe even love. It’s my hope that others will use Connector Street to unlock their own connector superpower.