Why Did You Become An Entrepreneur?
How Having A Business Vision Can Grow Your Business
“The future belongs to those who see possibilities before they become obvious.” — John Scully
Let’s start with the beginning. You becoming an entrepreneur was probably not a thing that took you a very long time to decide. If you are like most people, you probably got to a point when you said: “Enough is enough”. You got tired of making everyone else happy and not working on your dreams. At that moment you felt an urge inside of you and you took a decision that helped you get to this point. Now you are the proud owner of a small business.
As the title said, why are you an entrepreneur? Why are you doing everything? A couple of weeks ago I was reading a book from Dean Graziosi and in it, he was referring to an exercise called “7 Levels Deep”. The exercise is really simple, but it helps if you do it with a friend. The friend needs to ask you the questions and be there judgment free. You are going to start with a simple question: “What is important toyou about becoming a successful entrepreneur?”. Then you are going to take the answer from the previous question and integrate it in the next one.
7 Levels Deep Exercise
- What is important to you about becoming a successful entrepreneur?
- Why is it important for you to _ _ _ _ (answer to question 1)?
- Why is it important for you to _ _ _ _ (answer to question 2)?
- Why is it important for you to _ _ _ _ (answer to question 3)?
- Why is it important for you to _ _ _ _ (answer to question 4)?
- Specifically, why is it important for you to _ _ _ _ (answer to question 5)?
- Why is it important for you to _ _ _ _ (answer to question 6)?
As the character from Friends asks in the image in the left when you do this exercise and ask why you are going to discover your real reasons. When you have that write them down on a piece of paper, fold it and put it in your wallet or purse. When you find yourself in a difficult meeting or conversation, just take the piece of paper, read it and remember why are you doing everything for. This will get you motivated to go on and forget the bad incident.
“It doesn’t matter where you come from. It only matters where you are and where you want to go.”― Dean Graziosi
A business vision will help you sell more…
Studies have shown that people are more motivated by an intriguing and challenging job than money. If you create a vision or a mission statement, you will declare where the business is going. With that, your employees will be more eager to do their job… Now they are not just workers, they are part of your business future. If they know that, it will be easier for them to find the motivation to move forward when something doesn’t go as plan.
The business vision will force you to know your ambitions, for your business. The mission statement can’t be vague. It declares the outcomes you expect from your business. It becomes a guiding light that will lead your business forward. Here are some business vision’s examples:
- Microsoft — “A personal computer in every home running Microsoft software”
- eBay — “To provide a global trading platform where practically anyone can trade practically anything.”
- Amazon: “To be Earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”
- Bowling Inc.: “More people, bowling more often, having more fun.”
How do you create a business vision statement?
Does your had feel like a lightbulb? You should not wait anymore. Now is time to find your why and create your business vision. The following questions are going to help you in your journey:
- What service do you do for people? What products do you sell?
- For whom? (What types of clients?)
- Where is your business located? Do you work at home or in an office? Describe everything.
- You’ve just met yourself on the job. What do you do in the business? Are you an owner or a hands-on employee? Do you render the actual service clients buy or hire employees to do that while you manage and mastermind your business? What is your life like? What about your life makes you happy?
- How much do you and the business earn? (The amounts won’t be the same.)
- Do you have employees? If so, how many? What do they do? What value do they add to the business? What skills and training do they have? Be as specific as possible.
- What does this business look like when you sell it or turn it over to relatives?
- What does this business do better than any other? What are you known for? What makes you unique or different from your competitors? What is your unique selling proposition (see sidebar)?
- How do you feel about this business? What inspires you about this business?
- What are the four or five keywords you use when describing your business to others? What are the words your clients use when describing what you do for them to others?
I learned all these questions from Robert W. Bly, the author of “The Marketing Plan Handbook”. If you have a small business, his book can really help you. Go check it out on Amazon.
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