Unicorns vs. Donkeys: Your Handy Guide to Distinguishing Who’s Who
Abhas Gupta, MD

Great article Abhas. It would be great to see you breakdown a few examples on the other side that demonstrate how startups that achieve your Law of Growth ultimately reach and sustain profitability.

I’m also curious about the impact of payback period on this analysis. If you achieve 3x LTV > CAC in 12 months, your cashflow will look very different than if it takes you 36 months. How does that impact growth?