We chose the name ‘Kip’ and reflected it back in our company. ‘Kip’ was an old term for bindle, and British slang for ‘room’ or ‘carry-on’. It was simple to pronounce, punchy and light. Kip was going to be the virtual friend that users would always carry with them, ready to help.
… businesses or laborers to consumers, with the average transaction consisting of no more than $100. But as the on-demand economy continues to mature, we’re starting to see the emergence of platforms meant for connecting businesses to other businesses, or B2B. We’re going from “I want a burrito, now” to “I want high-quality content, now,” and we’re expecting to get that premium content without having to go through an expensive agency first. Whether it’s finding a high-quality designer (Behance, Visually), a niche content writer (Scripted, MediaBistro), or a book editor (Reedsy), brands are more consistently pursuing a buffet of talent rather than settling for whoever currently works for their contracted marketing agency.