Video Advertising in 2020: Outstream Players to Try Out
2020 hasn’t been the most successful year in online advertising so far.
With media budgets being cut, and the widely-applied keyword blocking across the industry, the publishers’ profits have plummeted.
In search of ways to keep their advertising revenue afloat, many creators of editorial content, in particular, have shifted their focus to outstream video advertising.
Having emerged as a solution to the video inventory shortage over a decade ago, outstream video ads have grown their share of the global digital video ad market each year ever since.
Specifically developed for integration into the non-video content environment, outstream video ad formats prove exceptionally viewable to website readers, without being too intrusive.
Quite predictably, working with outstream video units has predictably become somewhat an indispensable part of a monetization strategy for both the global news publishers, and local outlets over the past few years.
Keys to Outstream Player Tech Selection
Undoubtedly, an outstream video player remains one of the keys to successful integration & display of outstream video ads on a website. Quite frequently video ad providers offer their proprietary technology for publishers’ use, yet monetizing with multiple demand partners simultaneously may require selection of a single, across-the-board solution.
Namely, a quality outstream player needs to meet the following benchmarks:
- HTML5 video player
- Compliance with global video ad standards: VAST/VPAID and Google IMA
- Variety of outstream video ad formats supported
- Easy integration into existing advertising stack
- Fast & flawless video ad delivery across screens (web, mobile web, apps)
- Compatibility with third-party video ad servers
- Programmatic ad capabilities (i.e. video header bidding)
- Broad customization options regarding both the player skins and features
Outstream Players to Try Out in 2020
Given the recent change of guaranteed revenue terms by Teads, publishers of premium editorial inventory have been forced to search for worthwhile outstream player alternatives to work with.
Here’re several worthwhile options to consider:
AdPlayer.Pro
Benefits:
- Lightweight, responsive HTML5 player tech
- Vast array of outstream ad formats supported (InPage, InView, InBanner, rewarded video ads for Web properties), including outstream SDK
- Compatibility with various demand types
- Real-time reporting & analytics
- Robust API
- Monetization options with AdPlayer.Pro demand partners
- Self-serve video platform
- Whitelabel solution
- SaaS Reseller Program
In brief: AdPlayer.Pro is both suitable for publishers of editorial inventory looking for incremental revenue sources in the outstream video niche, and large enterprise businesses in search of a whitelabel solution to streamline workflow with their supply & demand partners.
Brid.tv
Benefits:
- AI content matching
- Video content management platform
- ReactJS Component
- WordPress plugin (video player & video CMS)
- Robust live streaming features
In brief: while Brid.tv provides a wide range of functional capabilities for both the publishers of editorial content and enterprise clients, the offered pricing range implies a set of limitations in the player tech use for medium-sized businesses.
