In 2019 a photo was uploaded on a Reddit community that depicted a graffiti on a wall that read in Chinese characters: “We can’t return to normal because the normal we had was precisely the problem”. …

Understanding the need for a multi-angled view of design in business. — What is the value of design? This question is overwhelmingly bounced around, not only on social media like design twitter, but also in meetings, in product teams, and in companies’ strategic steering groups. Rightly so, we all need to understand — even designers — the real value that design creates. …

A research guide when starting a design system. — Design systems are a hot topic right now. Everyone talks about them and wants to build them. It is evident that software has eaten the world, and design has a major role in this. Undoubtedly, design systems are a much needed help to scaling design and development teams. A design…

Exploring the possibilities of product design in the future, sans dependencies on tools — Invision Studio is just around the corner. I got the early access, but I am supposed to keep it hush-hush for now. I have seen what it can do, and what it could potentially also be in the future. Last week I read an article on Fast Company yesterday, about…

Everyone is talking about it. At the same time whenever everyone is talking about it, there is a lot of buzz and hype around it. That is great. But it should not take us away from the prime reason of Design Systems. …

Timeless advice that new, and not so new designers, should think about. — There are a lot of articles out there that will tell you how to become the best designer in the world! Some of them are probably pretty good. However this one… Well, this one is mine. Starting off, I will give you a bit of TL;DR. You will not learn…

Every once in a while, the conversation about Everyone being a designer is bound to happen. This conversation reboots in uncertain patterns of time, but it sure frequents the lively Slacks, Twitter feeds, Medium articles… You name it. …

This is a case study, encompassing a product design process that took place as part of a strategy shift within the company to sharpen the focus of the business. First seen at my personal portfolio. Problem At Hubchat we were creating a tool for communities. Our first trial in the waters…