Anna PogrebniakCustomer Experience is much more than a score.There’s a company X that collects customer feedback. Company X prefers the Net Promoter Score® (what is NPS?), yet it could be any other…3 min read·Apr 16, 2018----
Anna PogrebniakinThe Shortcut Talks“When you’re with international people, you start thinking differently” — Kalle TiihonenKalle Tiihonen, originally from Kuopio, lived in Stockholm during an exchange semester and graduated from IDBM (International Design…3 min read·Oct 5, 2017----
Anna PogrebniakinThe Shortcut Talks“In startups, you have to do a bit of everything — be brave to try” — Markus NuottoMarkus Nuotto, now VP of Sales in Aiven, held a workshop at the School of Startups this May. Markus is sharing his experiences on how…5 min read·Aug 30, 2017----
Anna PogrebniakinThe Shortcut TalksBehind The Shortcut: Meet Inga, the Analytics WizardInga has been an active volunteer for The Shortcut since spring and since then she has been contributing to The Shortcut event production…4 min read·Aug 2, 2017----
Anna PogrebniakWhy is employer branding in a country as small as Finland often ignored?I had a funny conversation recently with Pekka from a company X, very known in the Finnish startup world. The company was hiring a…3 min read·Aug 1, 2017----
Anna PogrebniakinThe Shortcut Talks“The More You Learn the More Questions You Have” — Pouria KayPouria Kay, entrepreneur, co-founder and CEO of Grib, has been a good friend of The Shortcut from its beginning. Pouria’s story is an…5 min read·Jul 12, 2017----
Anna PogrebniakinThe Shortcut TalksWhy Everyone Should Volunteer At Least OnceLet’s agree, volunteer is becoming mainstream, and isn’t that a good thing? People around the world volunteer for different reasons: some…4 min read·Jul 3, 2017----
Anna Pogrebniak300 days among startups made me understand things like thisWhen I was a student, words like “startup” or “entrepreneur” would make me think of a solo warrior left alone to fight an army. Even though…4 min read·Jun 14, 2017----
Anna PogrebniakinThe Shortcut Talks6 Greatest [Marketing] Insights from the School of StartupsI was lucky enough to be both a volunteer and a participant at the School of Startups, organised by The Shortcut. The School of Startups is…4 min read·Jun 13, 2017----
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