You hear that setting up and posting to a blog will help you and/or your business get noticed. Writing random keyworded posts you watch the search engine ranking and wait and hope that your website will be noticed. Unfortunately you will probably be waiting a very long time. There are a lot of blog posts competing for attention these days. How can yours stand out from the rest? Content Clusters may be the answer. In this post we take a look at what are content clusters and how to use them in your blog.

What are Content Clusters?

Basically content clusters are a way…


Social media is here to stay, whether you like it or not. As more and more people join various social media platforms, any business that is not on social media is missing out on all the benefits that social media strategies can bring. Just think of how far social media has come from being considered a novelty just a few years ago. Now, businesses and organizations simply cannot do without social media. In fact, it is already considered a critical part of their marketing mix.

Are you credible? Are you trustworthy? These are the type of questions that your social…


“It’s not what we do once in a while that shapes our lives. It’s what we do consistently.”

Anthony Robbins

Consistency as defined by the Cambridge English dictionary is “the state or condition of always happening or behaving in the same way”. People successful in business rely on consistency. Why does consistency matter in marketing? We take a look at this question and at three key areas where consistency in marketing produces the best results.

Connie Ragen Green, a successful digital marketer since 2006, describes consistency as “a key element in business success”. Connie states that consistency will

  • enable…


It may seem odd but one of the things to consider when starting or running your business is also one of the most critical factors to your success. Your Why dictates how hard you’re prepared to work to complete the necessary tasks. Your why helps to get you out of bed in the morning and start your work day. The more passionate you are about your why the more likely you are to succeed because you won’t give up at the first hurdle, you’ll persevere and keep going when times are tough. …


How many marketing messages do we see each day? Figures range from 3,000 to 20,000. The higher numbers include every time you pass by a label in a grocery shop, all the advertisements delivered through your letterbox whether you see them or not, the label on everything you wear and so on.

We’re exposed to so many messages that we probably don’t notice half of them even though we’ve seen them. The fact that you and the message are in reasonable proximity for you to see it doesn’t mean you saw it. Our brains can’t truly process that many messages…


Social Media channels according to Gary Vaynerchuk are like a TV show. Some shows last one series or completely flop, others like NCIS can go on for years. The best thing you can do is build awareness on social media so even if that particular channel disappears you have built up a following that may go with you to another channel. How do you build awareness though? Let’s take a look at three key ways.

Be Yourself

Jeff Prewitt says it well “Not everyone is going to like you, and that’s OK. But to have good relationships with others you have to…


The British are notorious for making decisions slowly and often after many, many meetings to discuss it. However, when crisis comes, and we are ‘pushed against the wall’ things happen and happen quickly.

This is the second time in my life I have personally seen what happens when disaster strikes and people reach out to help others. Neighbours who are normally strangers and who haven’t spoken with eachother suddenly become helpers and truly care about people around them.

February 1994 I was living in Reseda, California and was awoken by the sound of shattering glass, screaming and loud noises. I…


You want to grow your business! You work online! Then what could becoming a local celebrity possibly have to do with it? Let’s take a look at what a local celebrity is and how being one could benefit you and your business.

A local celebrity is someone who is known in their city or town and who can connect with the influencers in that location very easily. If you become that local celebrity just think of the possibilities that may well become open to you. For a start being known increases your reach. …


Stress is that one disease, or phenomenon, which plagues an entire generation of mankind and calls forth other more complicated diseases, some of which can take your life. Doctors have noted that stress is an inevitable outcome of the pressures a twenty first century man has to face if he needs to make a decent living for himself, in the present cut throat competitive world.

If you run after a bank balance annually amounting to the millions, you will feel overworked and stressed out in no time. Hence, psychiatrists and career guides alike are recommending alternative approaches to warding off…


There’s one sure-fire way to success online. Make sure you have an abundance of content on your website. Without content there’s really no reason for anyone to visit your site. Here’s why content is crucial for your website.

Value

Your content is the single biggest value you offer prospects and visitors. Each time a new visitor comes to your site, they’re looking for one thing. They’re looking for information. Content is information.

Now, you don’t have to provide content in the form of articles or reports. You can provide audio content, video content or even snippets of content like tips…

Anne Elizabeth Perez

Digital marketing skills for marketers & entrepreneurs. Helping you with the tech so you can focus on building relationships instead https://anneelizabethperez

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