Hi Meghan, thank you for sharing this, great to read your approach. It’s really valuable that experts such as yourself are sharing these experiences. I’m curious about any learnings regarding the WHY people got less engaged over time — apart from the impact on your metrics or the fact that this is just sometimes a fact of life. People signed up but was not what they were expecting? Topic was right but content not great? Everything was great but the design didn’t get enough conversions? Etc. Looking forward to Emma’s post, keep us up to date!