Getting promoted to manager is harder for women, and there are statistics that prove it. According to McKinsey & Company’s 2021 “Women in the Workplace” report, for every 100 men that get promoted to manager, only 86 women are also promoted. Even though companies and industries are making strides toward…

What are some of the biggest hindrances to project progress at your company? Some teams struggle with time management, some projects require a longer time to complete, and others can face issues regarding collaboration or processes. But what about decision-making? When working with a client, decision-making can be one of…

This probably sounds counterintuitive, but failure is critical for success. Most of us have been conditioned to believe that failure will be the end of us — the end of our careers, our relationships, our dreams — and that we can’t recover from it. The digital age has made failure…

Despite steady increases toward representation in STEM fields, women still face unique challenges in the workplace. Often, cultural expectations of women influence our workspace beliefs about how women should behave, making male-dominated fields even more difficult for women to navigate. …

The best thing you can do as a woman in leadership (or as a woman working toward a leadership role) is to invest in your education. Yes, formal education is great, but don’t forget the power of continued education. This could mean reading books, attending conferences, and learning from mentors…

Building a trusting relationship with your clients is a long-term commitment, not something you can expect from day one. Just like any other relationship, it takes time, energy, and effort to build trust and encourage retention with your clients. Think of every interaction as an investment in your client. You’re…

Have you ever had that sinking feeling that something was off after you shared a project, communicated a new idea, or led a meeting at work? Perhaps you’ve wondered if you were equipped to do your job, qualified to maintain your role, or even if you merited an award you…

In terms of the customer experience, touchpoints are more than just transactional moments. They are critical interactions within the customer journey that help define how you relate with your customer. Touchpoints provide an important opportunity to build trust with your clients and solidify your partnership. To give customers the best…

Customer retention is the biggest factor driving success in the agency world, but it can be a complex puzzle. …