This goes for podcast listeners too! — Savvy brands know not to pull back advertising efforts in tough times, but rather focus their investment on high-value media channels. Coveted for its array of influencers, highbrow audience, and less cluttered environment, podcasting will continue to be in demand from advertisers who need to be more strategic about their…

Getting started with podcast advertising can be intimidating. It’s unlike any other media channel, but that’s a good thing. By understanding what makes podcasting unique and having a strong sense of who your target customer is, it’s possible to confidently (and successfully) navigate this space. We love a good success…

Recapping our conversation about how brands can show up for underrepresented voices in podcasting. — The team at AdLarge was thrilled to have the opportunity to be a part of the ‘Future is Female’ track and bring an important conversation to Advertising Week New York — one of the leading events of the year for the marketing, advertising, and tech community. In case you missed…

Create the most authentic marketing campaign ever. — Is your marketing messaging making enough noise? As consumers get more scrupulous about how they spend their money, products they hear about through people they trust will continue to play a key role in deciding which purchases are worthwhile. But now they’re looking beyond friends and family. According to HubSpot, ‘30% of consumers say influencer recommendations are…

Introducing a seamless way to buy our top podcasts and most desirable audiences. — What are the three words you will hear the most from podcast ad buyers today? “Too many podcasts.” With two million podcasts out there, there’s no shortage of content to choose from. …

True Crime fans have a lot of options. The AdLarge Podcast Network is home to titles listeners love. — It’s no secret that True Crime podcasts are wildly popular, especially among women. That’s why advertisers of all kinds — from DTC to CPG — have embraced this unconventional channel and incorporated it into their media buys. But as the podcast landscape continues to evolve, competition for ears gets more…

Plus, how to keep their listening experience 100 in 2022. — It’s time to check in with podcasting’s VIPs. Since 2019, Edison Research has tracked the attitudes and behaviors of the weekly listener who consumes five or more hours of podcasts a week — aptly dubbed the Super Listener. This is an important study for the entire podcast industry to pay attention to, but especially brands. Super Listeners listen…

This year, resolve to master podcast advertising. — We hate to kick off this post with bad news, but podcast advertising is about to get harder in 2022. That’s right, the ‘niche’ podcast industry is officially big business now. One billion dollars in advertising revenue, exclusive deals, premium subscriptions, and increased consolidation means more competition and rising rates. …

Hey, fashion brands…podcasts look good on you. — Could an audio advertising platform perform for a brand that heavily relies on visuals to sell its product? Yes, and we have the receipts. Podcasting has exploded over the past few years and the fashion industry has taken note. …