Humans are hard-wired to be persuaded by short-term gains. Evolution has driven us to seek out the most expedient solutions to problems because they often save us energy. For example, let’s say you’re an ape looking for food. You find one bunch of bananas at ground level and another at 30 feet up in the tree. You’re going to go for the ground level bananas.

But what happens when picking those ground level bananas somehow comes at the expense of having bananas in the long term? Well, that’s metaphorically how many consumer-facing businesses operate today. They promise us short-term gains…


Just a biomimic with some ideas on the world.

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