But this is all ‘me-too’ stuff at this point. Amazon, Google and even Samsung (through the acquisition of SmartThings) all have connected home hubs and developer platforms. In my view, the positioning of the Homepod as a music listening device is a deflection from what I truly believe Apple is planning for the connected home. While Homepod is a critical part of the strategy, it is not the core piece in this puzzle.
Apple’s Next Move? It’s Obvious. But We’re Missing It.
Seyi Fabode
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Seyi — 
Like your outside-the-box thinking with regards to Apple building a home battery, although it’s a bit of a lottery ticket. With regards to your HomePod excerpt, Apple’s positioning it as a music device is consistent with the company’s time-honored approach to rolling-out consumer products with their strongest value propositions clearly defined:

In sum, as I’ve written:

“…using music as HomePod’s value proposition is the right wedge — a core competency for Apple. Nevertheless, Apple lacks the full stack required to win the voice interface race… the window is closing for Apple to stake its claim by explicitly playing to its strengths…
“If we assume Apple will maintain its prohibitive privacy policy, its only chance to win marketshare in the voice interface is dependent upon outclassing the competition across all three of those components (Ecosystem/Integrations/Ubiquity) by an order of magnitude akin to the iPhone vs the Nokia brick.”

See also:


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