Advertising acts as a way to introduce your product to an specific group of people. To ensure the consumers get the intended impression of the ad they often incorporate the 15 appeals. The 15 appeals targets the consumer on a personal level and satisfies one of their needs. In the Snickers ad from People magazine it demonstrates the need to satisfy physiological needs by reiterating how hungry the audience is. This ad is also very Pavlovian because it keeps stating your hungry over and over again so that when you become hungry you think of a Snickers. Advertising, when done right, is a powerful way to get consumers interested in a product.
As shown in the ad people aren’t themselves until they eat a Snickers. Another secondary appeal shown in the ad is the need for affiliation. This ad targets people who have friends that are in a bad mood and want to cheer them up. The ad encourages the consumer to purchase this product to cure their friends of hunger and their bad personality. Inside the Snickers bars it shows the personality your friends have before they have a Snickers, and it’s encouraging you to “call them out” with a Snicker hunger bar.
The visual appeals of an ad are also an essential part to getting the consumer hooked on your product. The arrangement of the ad is spot on because you start with the text at the top and then eventually work your way down the the logo at the bottom. The arrangement of this ad is so good because it manages to grab the interest of the consumer and get them to read more. The placement in the ad is effective too because it makes the consumer think as if they may be the cranky person they are talking about so they become interested in the product.
This ad is making a point to not be “that guy” with the bad personality so you should cure your hunger with a Snicker bar. Why be hungry when you can go out and buy a Snickers?