Anthony MerraExamining Solar Demand Generation/Reduction through the “Jobs to be Done” Framework (Part II)In Part I, I introduced the JTBD framework and used it to explore the solar consumer’s emotional struggles and arrived at the conclusion…Apr 5, 2017Apr 5, 2017
Anthony MerrainTradecraftUnderstanding Obstacles to Solar Sales Through the “Jobs to be Done” Framework (Part I)In December 2015, Congress voted to extend the federal solar tax credit (also known as the Investment Tax Credit or ITC) by 5 years. This…Jan 9, 20171Jan 9, 20171