A Bad Apple After Steve Jobs. Has Apple Lost Its Way?
Derek Haines
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Derek and I are about the same age, and I couldn’t agree more. After dabbing my toe in Apple’s seashore in the late ‘90’s, I was apprehensive about going all in with their stuff. When I did get the nerve to do so in 2005, I felt it was one of the best moves I could have made. Even with a few inconveniences, I could do just about anything a PC or a Samsung phone could do — after all, I have been computing since the mid-1970’s so it wasn’t difficult to find my solutions out there.

I don’t know if it’s because Steve died or that Apple made a conscious decision to be more conventional and profit-conscious (although Jobs’ second reign at Apple proved the theory that if you mind the store, the money will follow) or even if Steve Jobs was just a lucky sonofabitch and came around at the right time — but Apple has changed, and changed for the worst.

It really couldn’t come at a worse time — I own a business and I know tons of business owners who, for one reason or another, switched over to Mac products and are having second thoughts. The Mac is made for small businesses — I’ve acted like an unpaid spokesperson for years now. It’s easily networkable and, most importantly, it’s easy to teach and learn. And there’s very little PC software that doesn’t work on a Mac any more. Those days are long gone.

I’m not one to go back to the dark side just yet; when I jump out of an option or futures trade too early, I always end up kicking myself. I think Apple will find a way back. But it had better be soon.

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