Anton GroupHugging not slugging — Why there is no digital vs printSometimes I think that we, the human race, like to create conflict just to keep things interesting. We seem to endlessly talk about this…Sep 26, 2016Sep 26, 2016
Anton Group5 Steps to Creating a Successful Personalised Direct Mail CampaignIf you want to engage with a potential customer, using print as part of your campaign is ideal. Not only because it has the longest natural…Sep 5, 2016Sep 5, 2016
Anton GroupSeeing the quality — New perceptions of paper.This morning I had at least two dozen emails in my inbox inviting me to visit a website or click on a free download. Usually (and I…Jul 28, 2016Jul 28, 2016
Anton GroupGlobal warming, Greenhouse gases and the ink and paper — Sustainable print practices.Before I sat down to write this article I remembered a saying I heard many years ago which runs:Jun 8, 2016Jun 8, 2016
Anton GroupThe rattle, pause and thud of increased response — Adding value to your mailing.People love to get post through their door. In fact, you could probably say that the phrase “Oh the post is here” is as familiar as…May 31, 2016May 31, 2016
Anton Group“Between you and me…” Personalisation, engagement, and your customers.Occasionally I like to watch sport in a local pub. It’s a nice place, small and friendly, but when there is a sporting event on it gets…Apr 29, 2016Apr 29, 2016