What a well-written and enjoyable article, thank you! Perhaps hairdressers (but not only them) are not a bad example to follow: they display a breakdown of their services and relative costs on the shop window and this gives customers an idea of what they can afford. I’ve often found that the prices at the door are not adhered to to the letter. Rather, they’re there to give customers an approximate idea of what they could get for their budget. However, when customers talk with the owner about their needs they often get some discount on the overall price, depending on how much work they agree to have done. From your article, it looks like clients to a certain extent distrust creative professionals and creative professionals distrust clients: each party is on the defensive about price. This needs to change, and it’s not an easy task.