Instagram Marketing 101
In the short seven years since it was founded, Instagram has quickly grown to a platform with 700 million monthly users. As all marketers know, Instagram is great for visuals, and creating a beautiful and consistent grid is essential for hooking new followers in.
1: Find your style
Consider using similar colors (preferably your company colors), filters, tones and saturation. Use coherent graphics or video content that represent the overall culture of your brand. Think about how you’d like your grid to be. Are you going to post mostly informative text-based posts, or photographs of cityscapes?
Think a couple posts ahead what you are going to post, and stay consistent to the story that your brand is trying to tell. Arrangement is also key — do not post very similar photos in a row. Change them up to make your grid interesting.
2: Connect, connect, connect
Not everyone who follows you on Facebook follows you on Instagram, and vice versa. Cross promote your posts on all your social media pages. Ask people who already like your brand on Facebook or Twitter to follow your Instagram account.
Interact with your followers who took the time to leave a comment. Connect with them and build a relationship that will foster brand loyalty. Also consider including call-to-actions that will prompt your followers to tag their friends, something like “Tag three of your friend who would enjoy this!” Since the tagged friends are introduced to your brand through their friends, they will have less resistance to follow your profile.
Every marketer knows it’s best to keep content fresh and posting regular. But when you are in a rut, when no inspiration comes, consider reposting content from other accounts that are relevant to your brand. Just be sure to credit and tag them for their posts. They will appreciate the publicity, and might do the same for your brand too!
Use interactive hashtags to drive more traffic to your profile. Create hashtags that your followers can use to tag when they showcase your products. Also, stay relevant to trending hashtags and tag your posts with them.
Start creating a beautiful Instagram profile for your business today to drive more traffic and following to your brand!
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By Joey Ho
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