Since Apium has decided to separate software development from user experience by launching a spinoff studio specialised in digital product — North, we have decided to expand our services and network of collaborators. Here I would like to explain about more about Apiumhub partners, and why we found it that important.
We want to be able to cover the whole process of product transformation and development. After doing some research, talking to clients and friends in the industry, we realised that in order to offer the best solutions or product, we need to group experts in the industry.
Today, we are more than just a software development company, we are a tech hub that reunites innovation, design & technology. We cover the whole cycle of digital product development by collaborating with different partners, each one specialized in his own field.
Why do we believe in having strategic partnerships?
A common error committed by many business owners is to try to do everything themselves. They often end up doing too much but not being experts in anything!
We believe that having partners on our side provides us with multiple benefits. In a way, it gives us the opportunity to access more resources and expertise. We have access to a bigger set of skills and that implies being able to provide clients with a more complete service.
By partnering up with experts that deliver excellent services in different areas that are related to our field, we are able to focus on our strengths while our partners cover the areas outside of our expertise.
We partner when we believe. In fact, when we see that a partner can bring additional value to our clients and shares our same values, we don’t hesitate much!
In our opinion, the key to successful partnerships is to be sure that those partnerships are built on trust, commitment, collaboration & communication.
As mentioned earlier, North is a spinoff of Apiumhub. The more we worked on design & development projects, the more it made sense to separate those two and launch a spinoff that would specialise in UX.
North is a digital product studio that creates memorable experiences through product & services. They have already done projects for Renault, Geenapp, Cl3ver, Grupo Planeta, Antai, icar and many more.
To start the project, a lot of research is done. The most important is to have a good understanding of the business’ objectives, build the competitors’ map, understand the user’s needs, have a clear view of the customer’s journey and define the business’ KPIs.
When building the strategy, the product’s category is taken into account to build killer features and to create a competitive advantage for the client.
During this phase, the content requirements are determined and the information architecture is designed.
After that is designed the user journey, use cases, interaction design & usability tests are done.
Finally, the last phase before development is focused on interface design, navigation design, information design & prototyping
SEOCOM is an award winning agency that helps you build your SEO strategy and optimise the online presence of you brand.
We have been working with SEOCOM from the beginning and we completely trust them because they are the best in SEO in Barcelona and I would even say in Spain. They win numerous international awards and work with leading companies like: La Caixa, Isdin, Pronovias, Miscota, Friendly rentals, Privalia, Rent4days, Joselito, Sony music and many others.
- Positioning SEO/SEM
Focused on positioning your website on the first 5 results in order to get the maximum returns of branding, conversions or sales.
- Pay Per Click Advertising
Oriented on optimizing your investment in order to get you the maximum amount of conversions for the least amount of money.
- Online Reputation Management
Prevent, improve and fight the negative results of your products or brands, which appear on the search results.
- Conversion Optimization
Increase the percentage of visitors that convert into customers.
Nosto provides clients with the easiest way to deliver to their customers a personalized shopping experience — wherever they are.
They analyze customers’ behaviour, learn their likes and dislikes, enabling you to deliver automated, personalized recommendations in real-time. Today, +15 000 online stores are already using Nosto. As we have many clients that ask us to build them an online store platform, we believe that to increase their sales, Nosto can be of great help! They have already worked with the iconic, lush, negative, volcom and many others around the world.
- Personalized Facebook Ads
Take your store to the heart of the social media conversation, with products and offers that are automatically tailored according to user’s’ past browsing and buying behaviour and delivered directly into their news feed.
- Personalized Product Recommendations
Analyze the unique browsing and buying behavior of every visitor to your store, building individual customer profiles. Displaying the most relevant products across your site in real-time, we make the shopping journey more personal and more inspiring.
- Personalized Behavioral Pop-ups
With time-limited special offers and one-time discounts, Nosto gives you the tools to you need to create a sense of urgency and encourage customers to act now. This helps reduce site abandonment and increase conversion.
- Personalized Triggered Emails
Reconnect with your customers through automated, personalized emails. Nosto automates the delivery of personalized emails to your customers, recommending highly relevant products to inspire return visits to your online store. We call these ‘triggered emails’. You set the triggers. We do the rest.
Are you a potential partner?
Our mission is to continue growing our community & our areas of expertise by bringing together the most passionate & advanced experts that will have an impact on the tech industry.
If you believe that your business could provide an added value to our customers and that we could help provide a better service/product to yours, please don’t hesitate to get in touch with us.
We are always opened to new propositions and would love to listen to what you have in mind! Get in touch