16 Hot And Important Social Media Marketing Trends For 2017
Social media marketing trends that offer abundant opportunities for small and big business owners? Studies show that engaging with existing customers and reaching out to new ones can significantly enhance and promote business owners.
The social media world is exciting and always evolving. Most business owners cannot keep up with these fluctuating and trends nor with the do`s and dont`s of social media . Today we shall take a look at;
1. LinkedIn Trending Topics
This Microsoft owned social media platform is rolling out Trending Topics on mobile and desktop. This makes it possible for users to see relevant and latest post from their followers. This feature is gradually rolling out and available to users in the US for now.
2. Periscope Activity Tab & Analytics Dashboard
- One of the hot social media marketing trends is from Periscope. They are bringing in two new ways for their users to get insight into how their audience interacts with their content.
- There is a new activity tab that tells users how their viewers react with their content And the other one is an analytics dashboard with more details. Note that access to this panel is only available on a desktop.
3. Twitter Pre-Rolls Ads To Periscope
Periscope users can now monetize their video content. Marketers will also get more ways to reach their audiences through:
- Promoted Tweets with Periscope video,
- Amplify campaigns, or Ads during live streaming.
You now have the ability to select advertisers through custom Amplify packages. This will roll out to other advertisers within the next few months.
4. Chat Bots
From the Traffic and Conversion Summit to the Social Media Marketing World, this newest social media marketing trend is hot. There is a buzz of people making lots of sales through it since the open rates are high and lead generation efficient.
So what is a chat bot?
According to Chatbots Magazine:
“A chatbot is a service, powered by rules and sometimes artificial intelligence, which you interact with via a chat interface. This service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.)”
5. Branded Content on Facebook
As one of the new social media marketing trends, branded content was available only to verified pages and profiles. Facebook is currently introducing to more pages. Facebook branded content enables pages to share content from brands they promote. Pages that will have access to this will get a notification upon login and will be able to see the branded content handshake icon.
6. Facebook Live From Desktop
Yayyy! Many business owners were happy when Facebook made this announcement. They first opened their live API in 2016, and you could go live from your desktop and also through a variety of third-party tools. Today, it is possible to go live both from your profile and pages.
Here is the link to go Live using a third party tool ( this will enable you to schedule your live broadcast) Data shows that videos generate 1200% more shares that text and images. Are you using this feature already?
7. Facebook SnapChat-Like Features
This is one of the hottest social media marketing trends. Facebook doing everything possible to take every last feature from Snapchat and build it into either Instagram and Facebook Messenger. The latest ones include adding many Snapchatlike features into Facebook Messenger like:
- New camera effects
- Facebook Direct
- Facebook Stories
These are all clear rip-offs of;
- Snapchat Filters,
- Snapchat Snaps and
- Snapchat Stories.
8. Facebook 360 Video
Facebook launched Live 360 on some pages last December. They announced a few days ago that this feature is now available to all Pages and Profiles. The sister feature
The sister feature Audio 360 launched last October will soon be introduced to those with Cameras that support Live 360 I can not stress how many businesses are embracing these new social media marketing trends.
It gives you the opportunity to live stream with 360 degrees to your audience. Some of the cameras that support this option include Live 360-compatible cameras like the Samsung Gear 360 (2017), Giroptic IO, Insta360, Allie Camera, Z CAM S1 and Nokia Ozo.
9. Facebook A/B-test Ads
Facebook has made it possible for advertisers to A/ B test their Ads for better conversion rates. This feature is now available to all advertisers globally via Ads Manager and the Facebook Ads API (application programming interface).
10. Facebook Testing New Option to Allow Pages to Post in Groups
According to Facebook “Facebook Groups let people connect with your Page and each other. Now you can interact with Groups as your Page, and your Page can be an admin of these groups.”
As one of the social media marketing trends, this Facebook feature will help brands to create a community with the followers of their pages.
11. Facebook Page Reminders
This new feature located under Settings helps you set your specific times and special Holidays to get reminders to publish posts.
It can also help you have content scheduled ahead of time, using Facebook’s scheduler or one of the great third party tools out there to ensure your content goes out regularly. However, these additional reminders could prove helpful!
12. YouTube Ads Control
In response to a lot of backlash from advertisers, YouTube is introducing new security measures to reassure marketers.
This came as a result of brand Ads appearing on racist content. YouTune has now launched a hotline number for brands and a video verification process. They will also use machine-learning to screen suspicious videos which may have hidden content.
13. Mobile Advertising
Mobile advertising is on the rise with over 80% of Facebook Ads revenue from mobile!!
Wow! That is a lot! If you are following social media marketing trends to invest in your business, this should be one of those you should consider as more brands are investing mobile advertising.
14. Snapchat New Search Feature
Snapchat recently launched a new search feature. This helps its users find photos and videos from sports games, events in their locality even if they are friends with the person who posted it.
15. Social Media eCommerce
Social media channels like Twitter, Facebook, Pinterest and Instagram now offer the possibility for its users to buy products directly from their platforms.
With the increase in the number of consumers searching for products of their favorite brands on social media, most top brands are now leveraging this to their advantage. Are you already selling products on your social media profiles?
16. Instagram Carousel
According to Kevin Systrom, CEO of Instagram:
“You no longer have to choose the single best photo or video from an experience you want to remember,” Instagram writes. This furthers Instagram’s quest to be more than where you “only get to see the highlights,”
With the new Instagram carousel option, users can post up to 10 photos or videos as one swipeable carousel. There is a white button at the top of the post that lets users swipe through the pictures and videos.
To conclude, what are some of these social media marketing trends that are crucial to your and your business? Are they any you are currently using which are not in my list above? I am excited to read from you about it.
Originally published at blog.apollineadiju.com on April 5, 2017.
Apolline is a Social Media Marketing Manager / Certified Digital Marketer based in Stockholm, Sweden. Her expertise & certifications ranges from email marketing, content marketing, customer acquisition & sales funnels, paid traffic (FB, Instagram, Pinterest, LinkedIn, YouTube & Google) e-Commerce mastery & SEM. She works and assists business owners, entrepreneurs & companies (as a consultant) both in Sweden and the world (remote). She helps them build and establish strong social media / digital marketing strategies to increase their online marketing efforts & grow their business.