Free to expermiment

How experimenting with new ideas has improved our existing products and helped us to create new products.

For those of you who are new to AppLaunch we build software for businesses. Our main focus is on mobile applications and the web based services required to power those applications.

We work in two ways:

  1. We build off the shelf products that any business can sign up to and use.
  2. We work with businesses to build custom solutions that better suit their unique requirements.

In this post we wanted to explore one of the ways we better improve our product development processes: by constantly experimenting. In particular we wanted to talk about one of our apps, L:st.

L:st, a simple to-do list app, was originally built as one of many side projects. When started in 2014 the main intention of this project was to learn Swift, a programming language which had just been announced by Apple.

The app has a very simple feature set which includes adding your to-do’s, setting a due date and choosing if you want to set a reminder. There is no backend to L:st, your data stays within the app and isn’t accessible from anywhere else. L:st was not built to compete with other task management apps like Wunderlist and Asana, it was built to experiment with a new programming language and also to explore some new design ideas we had.

After months of on and off development we decided to release L:st on the App Store to show people one of our many experiments. We have learnt a lot from building L:st and we continue to use it as testing bed for ideas. Everything we learn from building L:st gets channeled into making our other products, like Capture, even better.

In our experience, though most of our experiments go nowhere it’s the knowledge we gain from trying something new that then enables us to build better products for our customers.

You can download L:st for free on the App Store →


AppLaunch in an Enterprise app studio based in the UK.

Find out more about AppLaunch and see how we could help you →