Think about the apps you use every day…why do you use them? Chances are, those apps make your life easier, solve a problem, entertain you endlessly, or even change the way you view the world. There are millions of apps available in the leading app stores, but only a small…

Imagine Twitter without their bird icon or McDonald’s without their golden arches — hard to do so, isn’t it? While a logo may seem like a rather small aspect of the startup journey, it can be an incredibly powerful tool that swiftly and effectively communicates on behalf of your brand…

Almost ever first-time startup founder worries about people stealing their idea. They tend to keep their startup a secret until they launch, and won’t talk to anyone about it without signing an NDA first. …

The easiest and cheapest way to promote your app is to have brand fanatics do it for you. Here are just a few mind-blowing stats: 92% of consumers believe recommendations from friends and family over all forms of advertising. Word-of-mouth has been shown to improve marketing effectiveness by up to…

App stickiness is an art. It requires a deep understanding of the end user and the way they interact with the app. It’s hard to achieve for most. However, there are six elements that keep users coming back for more. A Defined Problem Facebook fulfills our inherent need to connect; Twitter is great…

Along with the new iPhone X, one of Apple’s biggest updates is the new App Store. Apple hasn’t made this big of a change to their app store since 2008. …

Marketing your app on Instagram is one of the most cost-effective ways to drive downloads and retain users. The social networking app boasts over 700 million monthly active users, mind-blowing engagement numbers, and the social network shows no signs of slowing down. But just posting pictures of your app won’t…

Agile development is a methodology, not a tool. It’s an iterative approach that builds software incrementally, instead of delivering the complete product near the end of the timeline. This process is streamlined and flexible, allowing you to make changes on an as needed basis. At a high-level overview, agile works…

Lessons learned from content strategies by Doist, Evernote, and Product Hunt — Medium is a great opportunity for apps to build their brands and drive downloads, but the blogging rules are different. List posts, keyword stuffing, and header tags mean nothing on Medium. Value is everything. We analyzed three apps that are currently growing their Medium publication — the right way: Doist…