First off, 💯 for this awesomely short post.

But we have to add, getting downloads for your new app are only step one. Our research has found that less than 25% of new users return on Day 2, so any acquisition plan must be paired with a retention plan as well. For devs and marketers who are interested, we have outline some retention steps here: https://blog.appboy.com/how-to-market-a-mobile-app/