AppierinAppier Blog8 Best Practices to Maximize Your Profits With UpsellingWhat do well-known brands like Look Fantastic, Sky, InterContinental Hotels and Amazon have in common? They have all successfully used…Jan 22, 2021Jan 22, 2021
AppierinAppier Blog6 Steps to Boost Conversion Rates With Multivariate TestingTesting is a crucial part of any online marketing strategy. It can help you figure out what customers want by telling you what is working…Jan 6, 2021Jan 6, 2021
AppierinAppier BlogAI Bias Is Not Always Bad in Marketing. Here Is WhyAlgorithmic bias in artificial intelligence (AI) and machine learning (ML) systems has come under scrutiny over the last couple of years…Dec 23, 2020Dec 23, 2020
AppierinAppier BlogHow to Make Every Ad Dollar Count With AI-Based Budget ManagementThe global pandemic has significantly boosted mobile app usage, with the latest figures showing that global app downloads reached 37.8…Dec 2, 2020Dec 2, 2020
AppierinAppier BlogHow to Elevate Your Social and Search Advertising for App InstallWith mobile use still growing globally, a smartphone application is a great way to drive engagement. But how do you convince customers to…Nov 25, 2020Nov 25, 2020
AppierinAppier BlogTransform Online Experience With AI-Powered Customer Journey MappingCustomer journey mapping is increasingly considered an effective way to improve the customer experience. By leveraging data and artificial…Nov 18, 2020Nov 18, 2020
AppierinAppier Blog6 Holiday Marketing Strategies to Meet Shifting Shopper Needs in 2020As the high sales period of the holiday season approaches, many retailers are hoping to claw back some of the losses they have experienced…Nov 10, 2020Nov 10, 2020
AppierinAppier Blog8 Proven Ways to Increase Traffic to Your WebsiteA business website is marketers’ most used distribution channel, but generating enough traffic and leads continues to be the top marketing…Nov 4, 2020Nov 4, 2020
AppierinAppier Blog7 Steps to Build Greater Marketing Resiliency Amid Economic UncertaintyMany businesses can thrive when times are good, but the real test comes when the going gets tough. By improving your marketing resilience…Oct 27, 2020Oct 27, 2020
AppierinAppier Blog11 Steps to Make Your E-commerce Store Stand Out From the CrowdDemand for e-commerce has surged as a result of COVID-19, with global sales in the second quarter of 2020 skyrocketing 71 percent…Oct 20, 2020Oct 20, 2020