Top SDKs for Creating and Maintaining A Great App

Let’s talk about SDKs. If you are considering building an app — or are already in the process — there are a lot of things you need to consider to make it the best and the right SDKs (Software Development Kits) are among them. SDKs are the heart of an app and they keep things running smoothly in a variety of functions. They cover a range of services such as development, design, and analytics, and can help in many ways, like security, user behavior, and app monetization.

This post will focus on a few services SDKs are used for and select some of the best ones available to help you achieve what you set out to do with your app with the right support from your SDKs. Keep in mind that too many can slow you down or lead to crashes, so it is important to make sure the ones you choose work well together. With such a competitive app market, the last thing you would want is an app that drains batteries, takes up too much space or memory, or affects users’ CPU usage because of your SDKs.

With this in mind, here are a few suggestions:

Design

Android — In order to begin designing for Android, you must first get their standard Android SDK, which then allows you to work with their design tools.

Apple — The iOS SDK works similarly, but with the recent introduction of the Apple Watch, Apple also offers an SDK for Apple Watch design, which will surely be a necessity for many app developers.

User Acquisition

AppsFlyer — With one SDK you can track and measure multiple user acquisition campaigns, regardless of ad network or agency, with their 900+ advertising partners.

User Testing / App Analytics / Crash Reporting

Appsee — Allow us to toot our own horn for a moment. Appsee provides a host of helpful services to app makers, from the very start of the app-development process and continuously throughout. The ability to watch how users interact with your app (via heatmaps and user session recordings) aids in user testing — to see what sort of flaws users may encounter with your app’s UI or UX, for example, pre-launch — as well as after the release of the app, to ensure that the app is running smoothly, without technical flaws or design and usability issues. In addition to this, Appsee provides crash reporting, which allows you to see the exact sequence of actions that resulted in a crash with your own eyes.

A/B Testing

Optimizely — It does not matter how much you have customized your app, with Optimizely you can A/B test any feature and make immediate visual changes to the app without the need for App Store approval.

Splitforce — Helps you make data-driven decisions when it comes to your app, removing the guesswork. Auto-optimize campaigns and target user segments as well as regions and languages.

Mobile Marketing / Push Notifications

Urban Airship — Urban Airship provides a range of services that are intended to improve user engagement, an extremely important factor for maintaining an app’s popularity and growth. They offer marketing automation tools that “enable you to immediately reach your customers at key moments,” such as push notifications.

Native Ad Advertising

MoPub — Manage multiple ad networks for native ads using a single interface, just like with standard ad formats. The SDK also allows for performance-based network prioritization for different parts of your inventory.

M-Commerce

Card.io — Available to Android and iOS, Card.io helps apps monetize by allowing an app to scan a credit card as a form of payment.

Jumio — Jumio also provides credit card scanning, but they have an additional feature in ID scanning, which they claim speeds up the check-out process and increases conversion rates.

Shopify — An SDK for your app’s shopping cart, Shopify allows you to implant their SDK directly into the Shopify admin, allowing you to access and customize native GUI features.

App Rating

Appirater — One way to be discovered/stay on top of searches in the app market is to have positive ratings from users. Appirater facilitates that with reminders to your app users to rate you.

Social Sharing

Sharekit 2.0 — With such weight placed on social media these days, having something to help you make your app social is key. Sharekit 2.0 does just that, making sharing content easy on social platforms.

Social Gaming

Nextpeer — Take your mobile game to the next level by making it social, without changing the look and feel of your original game. Monetize your game while giving users an enjoyable experience.

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