Top SDKs for Creating and Maintaining A Great App
Let’s talk about SDKs. If you are considering building an app — or are already in the process — there are a lot of things you need to consider to make it the best and the right SDKs (Software Development Kits) are among them. SDKs are the heart of an app and they keep things running smoothly in a variety of functions. They cover a range of services such as development, design, and analytics, and can help in many ways, like security, user behavior, and app monetization.
This post will focus on a few services SDKs are used for and select some of the best ones available to help you achieve what you set out to do with your app with the right support from your SDKs. Keep in mind that too many can slow you down or lead to crashes, so it is important to make sure the ones you choose work well together. With such a competitive app market, the last thing you would want is an app that drains batteries, takes up too much space or memory, or affects users’ CPU usage because of your SDKs.
With this in mind, here are a few suggestions:
AppsFlyer — With one SDK you can track and measure multiple user acquisition campaigns, regardless of ad network or agency, with their 900+ advertising partners.
User Testing / App Analytics / Crash Reporting
Appsee — Allow us to toot our own horn for a moment. Appsee provides a host of helpful services to app makers, from the very start of the app-development process and continuously throughout. The ability to watch how users interact with your app (via heatmaps and user session recordings) aids in user testing — to see what sort of flaws users may encounter with your app’s UI or UX, for example, pre-launch — as well as after the release of the app, to ensure that the app is running smoothly, without technical flaws or design and usability issues. In addition to this, Appsee provides crash reporting, which allows you to see the exact sequence of actions that resulted in a crash with your own eyes.
Optimizely — It does not matter how much you have customized your app, with Optimizely you can A/B test any feature and make immediate visual changes to the app without the need for App Store approval.
Splitforce — Helps you make data-driven decisions when it comes to your app, removing the guesswork. Auto-optimize campaigns and target user segments as well as regions and languages.
Mobile Marketing / Push Notifications
Urban Airship — Urban Airship provides a range of services that are intended to improve user engagement, an extremely important factor for maintaining an app’s popularity and growth. They offer marketing automation tools that “enable you to immediately reach your customers at key moments,” such as push notifications.
Native Ad Advertising
MoPub — Manage multiple ad networks for native ads using a single interface, just like with standard ad formats. The SDK also allows for performance-based network prioritization for different parts of your inventory.
Card.io — Available to Android and iOS, Card.io helps apps monetize by allowing an app to scan a credit card as a form of payment.
Shopify — An SDK for your app’s shopping cart, Shopify allows you to implant their SDK directly into the Shopify admin, allowing you to access and customize native GUI features.
Appirater — One way to be discovered/stay on top of searches in the app market is to have positive ratings from users. Appirater facilitates that with reminders to your app users to rate you.
Sharekit 2.0 — With such weight placed on social media these days, having something to help you make your app social is key. Sharekit 2.0 does just that, making sharing content easy on social platforms.
Nextpeer — Take your mobile game to the next level by making it social, without changing the look and feel of your original game. Monetize your game while giving users an enjoyable experience.