It’s not the destination, it’s the journey. This is especially true when it comes to mobile apps. Yes, you might often be measured by the “destination” (mobile KPIs) but that’s not to say that the journey is any less important. The journey that a user takes to complete an action…


2018 was a blockbuster year for mobile in all kinds of ways: Global app downloads soared, consumer spend was up, and the average time spent in mobile apps also grew. In this truly mobile-first epoch, there has never been a better time to get into mobile. However, if you’re a…


This post was originally published on UsabilityGeek.

Mobile ads are part of many apps’ monetisation strategy. However, there are good mobile ads, and there are bad mobile ads. …


In a world where we are constantly hit with digital stimuli, we all just need to take a moment to relax. Mobile apps might seem like unlikely allies in silencing all that noise, but in fact, the self-care trend in mobile apps was is booming. …


There are lots of iOS apps worth adding to your home screen in 2019 and beyond. You have got Mobike for smart, convenient bike sharing, Blinkist for easy reads and insights and Oh She Glows for approachable plant-based recipes.

Each of these iOS apps is completely different in idea and…


According to mobile app user retention rates from Statista, 55% of mobile app users will abandon an app one month after downloading it. That number grows to 68% after three months. Localytics gives an even more alarming statistic: 21% of mobile app users will abandon an app after only launching…


Let us talk about Peter. He has just bought a great shirt. It is on trend. The feel, and the price point was a bargain. He gets home, and it feels great. But then. It starts with a tickle, then a scratch, then he realises the label is digging into…


By John Sela, CMO of Appsee. This post was originally published on TheNextWeb.

Credit: Icons8 (edited)

Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into the app store abyss. So how do you make sure that your app won’t turn…


It’s happening. The industry is changing — again. “Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon.

In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. For example, eMarketer notes that mobile video…


What makes a good product manager? Much has been said and written about product management, and the plethora of books, articles, and tweets might seem overwhelming and confusing. …

Appsee

Qualitative app analytics lets you watch user session recordings and touch heatmaps for every screen, for a deep understanding of UX + user behavior. Appsee.com

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