May 6, 2019You Can Make Stuff.You. Yes, you reading this right now. You can make stuff. It can be whatever stuff you want to see in the world. An app, a product, a movie, an album, whatever. You can make it. Before you start rolling your eyes and thinking “oh great, another rah-rah motivational post”…Entrepreneurship3 min read
Nov 25, 2016The Single Most Powerful Question I Know…As well as running Apricot, I’m also fortunate enough to work as a coach on Seth Godin’s altMBA course. One of the most powerful things, if not the most powerful thing, I’ve learned from him is to get into the habit of asking an incredibly important question. …Leadership2 min read
Jan 25, 2016Attention is the Foundation of Effective MarketingAttention is the Foundation of Effective Marketing A lot of time, thought and effort is put into marketing — and with good reason. If you don’t market your company in an intelligent way that’s appropriate to your audience, at best you’ll waste money — at worst, it could shut your…Content Marketing2 min read
Jul 23, 2015The way that we use video is (and should be) evolving.There was a time, a very recent time, when video on a website was considered a luxury – something nice to have yet not essential. A bit like the chocolate sprinkles on top of a cup cake. It would sit there and some people would watch it and some wouldn’t…2 min read
Apr 24, 2015Why Going Viral Doesn’t MatterI’ve sat in many a client meeting to be asked: “Can you make our video go viral?” On the surface it seems like a legitimate question. But really, having a video go viral is an unwise goal to have for a project. The best return on investments that we have…1 min read
Apr 16, 2015Why Video Views Don’t MatterWhen I was a kid, there were times that I stayed in the library at break time and solved trigonometry problems, rather than playing football (or soccer, depending on where in the world you’re reading this from). Don’t get me wrong, I love football — I just love numbers more….and…2 min read
