Fascinated by all things video & marketing. Psychology, film, kettlebell & food enthusiast as well.
As well as running Apricot, I’m also fortunate enough to work as a coach on Seth Godin’s altMBA course.
One of the most powerful things, if not the most powerful thing, I’ve learned from him is to get into the habit of asking an…
Attention is the Foundation of Effective Marketing
A lot of time, thought and effort is put into marketing — and with good reason.
If you don’t market your company in an intelligent way that’s appropriate to your audience, at best you’ll waste money — at worst, it could shut your doors.
I’ve sat in many a client meeting to be asked:
“Can you make our video go viral?”
On the surface it seems like a legitimate question. But really, having a video go viral is an unwise goal to have for a project.
