Why Good Design Works: From Form to Function and Back

Photo by Jens Kreuter on Unsplash

Form follows function, right?

“It is the pervading law of all things organic and inorganic, of all things physical and metaphysical, of all things human and all things superhuman, of all true manifestations of the head, of the heart, of the soul, that the life is recognizable in its expression, that form ever follows function. This is the law.“

(L. H. Sullivan, The Tall Office Building Artistically Considered, 1896)

Photo by Andres Jasso on Unsplash

Function embodies purpose. Form embodies appeal.

Photo by Jan Genge on Unsplash

Form and function in the service of human experience

Tomcat’s Wine Cellar, limited edition Chardonnay and Merlot packaging concept, April Studio

It’s time for a new credo: Form follows engagement

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An independent, small but fierce brand consultancy and design studio. [ strategy + design + development ] aprilstudio.rs

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April Studio

April Studio

An independent, small but fierce brand consultancy and design studio. [ strategy + design + development ] aprilstudio.rs

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