Marketing Flowchart

I’ve written about what I think every architect should be doing about marketing. This flowchart may make those suggestions a bit easier to follow. At least it is visual.​

If you aren’t a fan of flowcharts, here’s what you need to know.

Do you have a blog?

  • If you have a blog — good.
  • If you don’t have a blog, can you add one to your website? Sometimes you can’t.
  • If you can add a blog, do it.
  • If you can’t, get a free Weebly account.
  • Pick a Weebly template, something complimentary to your website.
  • Add your logo. Don’t overthink this. It is just a means to an end.
  • Create a blog page.
  • ​Add a menu link on your website to your new blog.

​Start publishing posts every couple of weeks. Include one or two images. Add text explaining the images. Here are some ideas. ​

Do you email your blog posts to your prospects?
If you don’t, get a free MailChimp account.

  • Set up a template for your emails. Use their ‘Simple RSS’ template.
  • Keep the template uncluttered. It is designed to re-package your blog posts as an HTML email.
  • Import your list of clients and prospects. All you need is First Name, Last Name, email address.
  • Set up your RSS Campaign and send yourself a test or two to refine the output.

​I suggest that you schedule emails to be sent once a week on Thursday at 11:30AM. If you publish a post, that’s when it gets sent. Otherwise nothing happens.​

There is no other way to dependably get the attention of your target audience with little or no cost.

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