Valuable Niches Business SaaS is not winner takes all — there’s plenty of room to be one of the leaders and succeed, and even more so to refine a sub-category and be #1 in that. It’s very important to have a clear vision, strategic direction and market position, and it takes a lot of effort to figure these out — market knowledge, product and marketing creativity, and constant customer conversations.
Legacy Product. And woe is the “legacy product”…that stalwart that raised the money, launched a bunch of happy customers, accumulated a bunch of technical debt, and still hums away month after month earning the bulk of revenue. You have so much domain expertise nested there, but the org has shifted focus to shinier things. The irony….the shiny things were what the legacy teams were imagining the whole time…they’re just too constrained.
A year ago when I started tweeting with Jack about this shit, he agreed to meet with me in person. I give him a lot of credit for doing this. And we met. It was respectful. My mother taught me how to be a good guest in someone’s home. And he was a good host. We discussed all the fears I had about how Trump and the fascists (I refuse to say alt-right, that’s a bullshit term) would use Twitter to harass and silence others. We discussed Twitter’s role in the world stage. And I admired his vision, but feared his approach. Jack, and to an extent Twitter’s pet porg Biz Stone, have always believed that absolute free speech is the answer. They’re blind to the voices silenced by hate and intimidation. The voices that need to be protected. But anyone who’s ever tended a garden knows that for the good stuff to grow, you have to deal with the bad stuff. You can’t let the weeds choke the vegetables. You’ll go hungry.