I was only 11, it was 100° in the shade, and I was cooling off in the river when it ‘hit’ me.
The river (as it happened) went right through the middle of the local Golf course. On hot weekends (which was most weekends) that’s where 11-year-old ‘me’ hung-out.
It was way back in 1968, and I lived in an immigrant camp in Australia.
One morning I was standing in the river keeping cool and watching the local golfers try unsuccessfully to get onto the green.
One golfer’s ball landed right by my feet (4 foot below the surface).
Being a nice young, helpful kid…

Some people will be interested in what you have to say and some won’t.
Some people will like what you do and some won’t.
Some will love the way you look and some won’t and that’s ok.
Over the years I’ve had my share of dismissers who said “I could do what you do, there’s nothing to it”, or “I read an article about that, anyone could do it”.
In life whatever you do and whoever you are you cannot please everyone and in business, everyone is not your customer.
Don’t waste your time on the ones that don’t want to know. Focus on those that do.
Focus on those wonderful people who do like who you are and what you’re trying to do.
Don’t worry about the rest.

Originally published at arthurluke.co.uk

Small can be perfect, it can be beautiful, it can certainly be successful and it can be enough!

Big is not always best.

You don’t have to chase global domination, you don’t need to make gazillions and you don’t have to try and make everyone your customer.

Perfectly formed

There is something truly beautiful about building a small and perfectly formed profitable niche business around something that wakes you up in the morning and puts a smile on your face.

A business that wants to make a difference in peoples lives, a business that appeals to a loyal following and…

It‘s that you are more talented than you think!

If you only knew what you are capable of you would be amazed!

I know so many people who have amazing talents that never see the light of day because they don’t believe they have them.

Or worse they don’t believe they could possibly be any good at them.

I’ve talked to too many people over the years who have had no idea what they were good at.

They believed they had no discernible talents at all when, in fact, we all have infinite gifts; we just haven’t discovered them all…

It sounds depressing but it’s true and it was the first hard lesson I learned as an entrepreneur 51 years ago.

In the beginning you’re simply a product no one knows and a name no one has ever heard of.

You will not get rich overnight and the world will not be beating a path to your door in the morning.

You’re not going to be on the cover of Time or Entrepreneur magazine and Oprah is not going to be interviewing you anytime soon.

Comes to terms with that uncomfortable fact in the beginning and you will be much…

As my 30s and 40s become a distant memory, here’s a few things that worked for me:)

1. Remember that the difference between try and triumph — is just a little ‘umph’ :)

2. Get out of your own way.

We are masters of sabotage! We know it but just don’t admit it.

Most of the time what stops us from being who we want to be and doing what we want to do — is ourselves.

We think if we read just one more book, one more article, listen to one more podcast, documentary, webinar or YouTube video, we…

We are the masters of sabotage!

We know it but we don’t admit it.

For many of us, it’s a case of ‘who needs enemies when we have friends like us’?

The truth is most of the time what stops us from being who we want to be and doing what we want to do is - ourselves!

We think if we read just one more book, one more article, listen to one more podcast, documentary, webinar or YouTube video, we will somehow find the answer to our problems — whatever they are.

We are the instigators of our own procrastination.

We get in our own…

Whether you’re 16 or 61 don’t worry about getting it wrong!

Getting it wrong can be a good thing.

We all get stuff wrong and if you know you’ve got it wrong you can put it right.

In fact sometimes getting it wrong is the best thing you could have done.

Think about it… when you get it wrong and you know you’ve got it wrong that becomes knowledge and that knowledge becomes experience.

You won’t make that mistake again. You solve it and you move forward faster, more smoothly and more efficiently.

What’s wrong with being wrong?


It’s how we learn, otherwise, we never will.

Getting it wrong doesn’t mean you’ve…

When I was young my mother used to say ‘Arthur, you’re just a dreamer’ and it was NOT meant as a compliment.

When I was at school I often got into trouble for staring out of the window. The teacher would say I was just a dreamer and it was NOT meant as a compliment.

Later in life friends would often answer some of my more ‘off the wall’ business ideas and plans for the future with ‘Arthur you’re such a dreamer’ and I don’t think it was meant as a compliment.

They were right. I am, but they were…

As I enter my 63rd year of life I wish I had realised the following (in no particular order):

  • Never be afraid to start, but you must start today, now!
  • Most things in life are a matter of perspective. The moment you change your perspective, you become a different person”
  • Do something you love and are passionate about. Most (but not all of us) don’t, which is why we hate Mondays, long for Fridays and, as the years go by, slowly commute our way to retirement or death whichever comes first.
  • Always jump in at the deep end.
  • Don’t make…

Arthur Luke

63 years on the journey and still discovering new stuff everyday: www.arthurluke.co.uk/

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