ible and insightful. B…nt ways to be seen as an influencer is to regularly create content that is tangible and insightful. By sharing your industry knowledge, you are building your thought leadership and yes, expanding your sphere of influence.
…ial media is an extremely public medium and if you present an inauthentic persona, you’ll lose out. Kim Garst writes about this in her book Will The Real You Please Stand Up. Authenticity creates trust and trust build influence. Effective influencers know its best to be honest, even when no-one seems to be looking.