What mobile apps can do for you?

In this tech world there is no doubt about that almost every business wants to give mobile experience to their customers. Smart phones are the most trending topic in app development market. Almost every people love to communicate with text and voice messages, video chats than emails and most people loves to pay their bills through mobile apps. But it is difficult to choose which one is best because there are various verticals available such as apps website and SMS. But mobile payments and advertising are the rich and trending topic their own where you need to focus first.

For many companies the best answer has been mobile apps but people have also been looking to mobile optimized websites. This has led to kind of debate in some communities about which is more important. If you are going to only with one, then more challenging to choose which one is best among both of them mobile apps or mobile websites. According to me developing mobile apps have clear advantage; In general business can give better user experience to their users than ever best mobile websites are capable right now.

Category of mobile apps

We can divide mobile apps into two categories…

1. That can generate income

2. That can give awesome customer services; build for marketing or branding purpose.

The first one show all heartwarming stories about some enterprise developer build their own mobile app in their spare time and generate more than by quit his job coding and something else. There are also companies available that do this by creating and selling mobile apps successfully. The income comes directly through in app purchase, subscriptions or less directly through advertising.

If you are thinking to launch your own product then building mobile app is the best option. A mobile website can’t integrate with iTunes’s billing which in adding to providing a ready market of millions of mobile users makes a payment snap. Charging for access to your mobile website will require rolling your own payment solution… a tall order on mobile right now.

What relevant is when company produce is the second category, for the purpose of marketing, branding and customers experience. Good example for this is starbucks or restaurant apps.

What mobile apps can do?

Direct marketing

You can load your mobile apps with various functions and these functions are the best way to provide information such as general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest advantages is that you can serve information which you want to share about your product in the right at your finger tips. Also push notification is one of the best examples of for getting closer to your customers through push notification you can easily remind your customers about your product.

Increase customer engagements

No matters what you sell to your customers your customers need to reach you and they loves to find to reach you in an easy way. Having messaging service within your mobile app can really make a different way of communication with your customers. For example many services build their entire business model around this principle.

Brand awareness

A mobile app for your business can greatly contribute for building brand awareness. Here I am going to break this topic into two combinations.

Brand and recognition

A mobile app is the best indicator of your brand and plays an important role to build your brand. You can do what you want with it, you can make it more functional, stylish or informative. You need to build an app that has feature that your customers will love, while at the same time is well branded and designed. The more often you can get your customers involved with your product and service.