How Russian Premier League clubs announce their lineups on twitter
I’ve switched to English so that my sport and digital buddies from all over the world feel comfortable with this review.
Spartak has quite an informative and sophisticated layout with a variety of hashtags. They also have a blurred image of red-white DNA on the right that refers to season’s marketing campaign.
Zenit keeps the image nice and clear with pitch outlines and player pictures. Although white letters don’t seem the most readable choice vs light blue background. As compared to Spartak they don’t use league or competitor logos. Website address reminder is for those who want to follow detailed text updates.
CSKA uses pitch for their design as well. They also use words “starting lineup” on top of the image and links to other social media channels at the bottom. Good idea to tag players who have twitter profiles.
Lokomotiv’s design doesn’t provide substitutes. Yet they’re mentioned in their tweet. Team hashtag that says “Only Loko” is the heart of the image.
Rubin along with CSKA tags their tweeting players. Player icons are cut in the shape of team logo. The important feature is the logo of the team sponsor sutiated top left.
Krasnodar has a simple yet nice design. No surprise it’s again a pitch-themed one. It’s accompanied by website link and team hashtag, saying “Go Bulls”.
Rostov uses large featured player pictures to announce their lineup. Other social media channels are featured at the bottom.
Gameday graphics of Terek aslo refers to club’s website and social media channels. There’re aslo some emojis accompaning the tweet.
Amkar is being nice to provide graphics of both their and competitior’s squads. The image on the background is Amkar’s “Zvezda” stadium (yes, you don’t need a season ticket to have great pitchview if you live in this nearby block:). Hasgtags used along with matchday tag say “Amkar Perm” and “Pride of Urals”.
Anji is not superstitious to post pre-game pictures from the very dressing room.
Orenburg is new to Russian Premier League yet try to follow best practice and make use of matchday graphics. Design might look a bit outdated but I believe it’s just a matter of time. Nice that they’re the only club to feature their head coach (see line highlighted with white background).
FC Arsenal (Tula) — don’t confuse with London:) have their creative kit pattern used in their lineup image design. Take notice that Arsenal was smart to claim the same name on all the social channels.
FC Tom (fancy name, ain’t it?:) — but it’s pronounced with a soft “m” and is a name of the river city of Tomsk stays on), Ural and Krylya Sovetov are ok with text announcements. FC Ufa usually doesn’t post any match updates on twitter at all.