How Russian Premier League clubs celebrate goals on twitter

We’ve seen how football clubs in Russian Premier League announce lineups for the coming games. Now let’s take a look how they act on twitter when team scores.

Spartak has an image with “goal” that differs from game to game with match detail and sometimes tone of red used. Below the GOOOAL are three words saying “fit for new trophies” and the first letters of the words in Russian make the DNA abbr, that is a season’s marketing idea (see link in abstract 1 for details).

You may note that Caps Lock is very common:)

Zenit is the first club in Russia to employ a special photo person to help social media manager create great content. He takes pictures non-stop and his camera is connected social media manager’s device so that he can choose any picture as he live-tweets.

CSKA goes with player profile pictures. That makes good visibility for shirt sponsors. Social media info is also in place.

Rubin uses GIFs when scoring.

Lokomotiv took after Zenit and started to attach good quality pictures to live tweets.

Krasnodar has such a great media display at their stadium that they just take picture of it when the goal is scored.

Ural goes with player graphics.

Rostov and all other clubs are fine with text update only.

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