Ad Blocking and the Future of the Web
Jeffrey Zeldman
1.1K68

Well-written article on the interesting topic of ad-blocking. I was struck forcibly with your paradigm in the first part. “Who suffers? You, the consumer, as you put down your phone and toddle over to a desktop — or just shrug and do without.” I believe that’s overstating the case. Lowest prices is not a human right; walking or biking or driving to a store — you know, the real kind, where people work?–to buy what you so urgently desire as a consumer is not the end of the world. Nor is doing without. User experience should not blind us to “we do not need half the shit we buy.”

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