Tokenization and the New Era of Sports: A Detailed Look at Athlete Digital Cards and IAOs from BlockchainSports

Atleta Network
3 min readJan 4, 2024

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In a world where blockchain technology and sports are rapidly evolving, a revolutionary concept is emerging – the tokenization of athletes. BlockchainSports is at the forefront of this transformation, introducing a platform that connects the passion for sports with the growing world of blockchain and non-fungible tokens (Digital Cards). In this article, we dive into the complex process of tokenizing athletes, the innovative concept of Initial Athlete Offerings (IAOs), and the profound implications for fans, scouts, and athletes.

Tokenization on BlockchainSports is a thorough process integrating elements on and off the blockchain. The journey begins with a rigorous assessment of the quality of the athletes. Well-known figures in the football industry evaluate their historical achievements, current skill level, and potential. Once athletes pass this evaluation, their Digital Cards is assigned a fair market value, which is the first step toward tokenization.

The second phase involves the endorsement of the organization the athlete is associated with. This consists of signing agreements and providing detailed metadata, ensuring a transparent and trustworthy process. Completing this phase is the issuance of ERC-721 standard tokens representing the athlete on the blockchain. These tokens are issued in batches, with a particular distribution for public distribution and the remainder secured in escrow storage to create liquidity pools.

IAOs are a sporting adaptation of the popular IDO/ICO/IPO/IEO and similar models. An IAO is the public debut of an athlete’s tokenized form. For an IAO to occur, several prerequisites must be met, including full tokenization, organization approval, and registration with official sports authorities or BlockchainSports Academy.

The IAO process unfolds in several stages:

IAO is announced: the IAO is told in two segments, first to the BlockchainSports community. Access to these channels is easy: you must be an active member of Discord and Telegram groups or subscribe to an email newsletter. Segment A is distributed as soon as an athlete is offered tokenization. Then, publicly to ensure equal access to the information. Within 72 hours of tokenization, Segment B is announced with public notice via social media and news outlets.

Segment B announcements will continue regularly until the IAO is launched.

The minting event includes two opportunities for investors – private/pre-sale and public minting- allowing for the initial acquisition of these unique Digital Cards.

Secondary Market Trading: After the minting event, these Digital Cards become tradable, offering the opportunity to participate in the market for those who missed the initial issuance.

Obtaining Tier Status: Collectors with many Athlete Digital Cards can achieve various tier levels, unlocking additional privileges in the BlockchainSports ecosystem.

Athlete Digital Cards are held to Maturity and Beyond: As Digital Cards mature, they become reversible to eligible crypto assets, which depends on various factors, including athlete performance and market dynamics.

Scouts and fans play a vital role in the IAO ecosystem. They interact with the platform by participating in minting events and trading on secondary markets. Their participation supports the athletes and opens avenues for strategic investments and portfolio diversification.

Once sold, Digital Cards pass to users, who are free to trade, hold, or use them on decentralized markets. Athletes, though the face of these tokens, have no rights to them, ensuring a decentralized and user-driven ecosystem.

Introducing athletic Digital Cards and IAOs from BlockchainSports represents a significant shift in how we perceive athlete management and investment. It opens up new ways to monetize athletes’ careers and for fans and investors to participate directly in the sports world through blockchain technology.

BlockchainSports’ athletic tokenization and IAOs are a technological innovation and a paradigm shift at the intersection of sports, finance, and blockchain. As this ecosystem matures, it promises to redefine the sports industry, offering unprecedented opportunities for athletes, fans, scouts, and investors.

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Atleta Network

Blockchain Sports Foundation — exploring the exciting possibilities of blockchain technology for sports with Atleta Network.