Nick Marsh, Sales Director, VisualDNA Shares His Insights On Creative Targeting
“People-based marketing” has been a hot topic over the past few years, with advertisers keen to serve ad campaigns that target clearer audiences with the goal of better performance, and higher ROI.
VisualDNA is one of the pioneering companies offering audience profile data based on analyses of personality tests, which utilizes data science expertise, partnerships with leading academic institutions, and a team of psychologists to build audience profiles that offer reliable, relevant insights for brands to better understand purchase intent and online behavior.
During Audiences In Motion London, we interviewed Nick Marsh, VisualDNA’s Sales Director on how having access to the right mobile audience data allows marketers to target people in the right ‘mobile moment’ and thus boost the relevance of their advertising.
Watch the full interview now: