Study: Musical Tastes of Trump and Clinton Voters
One candidate’s supporters prefer Radiohead and Spotify, while the other group prefers Garth Brooks and AM/FM radio
Like most of the country, political intrigue has infiltrated the Audiokite office as of late, and we can’t help but view the world through the lens of the music industry. While we generally don’t do political polling, this election cycle is just too interesting not to explore.
So last week, we did a poll of 1,308 likely U.S. voters (we actually polled 1,700 and excluded 392 who indicated they were not planning to vote) and cross-referenced the results with our existing music preference data about those voters.
The results are revealing, to say the least.
What began as an office curiosity turned out to be one of the more interesting demographic studies on the election we’ve seen yet. While some of the genre associations and favorite artists make sense, we also discovered some surprising trends about which type of voter was more likely to negatively react to new music.
Take a look at our findings in the infographic below. If you’d like to include it in your blog or article, we’ve included direct links and HTML embed code at the bottom of this article.
<img style=”height:8046;width:1224;” src=”http://audiokite-cdn.s3.amazonaws.com/img/Audiokite_Clinton_Trump.png" height=”8046" width=”1224">
For more information on this study or other digital media consumer research, contact Dave Marcello, Head of Growth at Audiokite Research (email@example.com).