Study: Musical Tastes of Trump and Clinton Voters

One candidate’s supporters prefer Radiohead and Spotify, while the other group prefers Garth Brooks and AM/FM radio

Audiokite Research
Sep 6, 2016 · 2 min read

Like most of the country, political intrigue has infiltrated the Audiokite office as of late, and we can’t help but view the world through the lens of the music industry. While we generally don’t do political polling, this election cycle is just too interesting not to explore.

So last week, we did a poll of 1,308 likely U.S. voters (we actually polled 1,700 and excluded 392 who indicated they were not planning to vote) and cross-referenced the results with our existing music preference data about those voters.

The results are revealing, to say the least.

What began as an office curiosity turned out to be one of the more interesting demographic studies on the election we’ve seen yet. While some of the genre associations and favorite artists make sense, we also discovered some surprising trends about which type of voter was more likely to negatively react to new music.

Take a look at our findings in the infographic below. If you’d like to include it in your blog or article, we’ve included direct links and HTML embed code at the bottom of this article.

Direct Link

http://audiokite-cdn.s3.amazonaws.com/img/Audiokite_Clinton_Trump.png

Embed

<img style=”height:8046;width:1224;” src=”http://audiokite-cdn.s3.amazonaws.com/img/Audiokite_Clinton_Trump.png" height=”8046" width=”1224">


For more information on this study or other digital media consumer research, contact Dave Marcello, Head of Growth at Audiokite Research (dave@audiokite.com).

Audiokite Research

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We help musicians, labels, and media companies better understand their audiences through crowdsourcing.

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