Augmented Reality Challenges and Hacks To Overcome It


This article was originally published at by AL HUSSEIN on May 21, 2019.

Obviously, if you’ve ever been reading our past articles, you’d know we’re huge proponents of AR. Quite simply, AR’s integrations into different industries, including education, entertainment, marketing, and automotive, always leave us in awe. Yet, no industry comes without its obstacles. Of course, AR is no different. For that reason, we shall discuss the biggest AR challenges and hacks.

Technical Challenges

By and large, a lot goes into an AR experience. As fun as the output usually is, it’s not simple overlaying objects onto the physical world in real time. Hence, it’s crucial we highlight technicalities which can lead to AR challenges. For simplification, we’re going to look at an AR experience as a three-core system. Promptly, these cores are the user, the physical world, and the virtual objects. Now, each of the relationships between the cores poses unique AR challenges.

First of all, virtual objects need to be properly placed in their set locations in the physical world. In AR lexicon, this is called alignment. So how serious are misalignment issues? Well, they could be fun to laugh at such as in AR marketing. However, in other areas like medical AR, misalignment issues could be catastrophic.

Next, we have performance issues. Basically, these are issues that affect the virtual objects as the user interacts with the physical world. For example, these occur as the user moves around. In such cases, the virtual objects must adapt to any changes. So far, the user hasn’t yet interacted with the virtual objects. Generally, interactions can take many forms such as haptic, facial, and audible interactions. Regardless, the AR developers must ensure that virtual objects react as designed with no glitches to avoid AR challenges.

By the way, you only get to these technical AR challenges if you’ve already created the virtual objects. That’s a whole different story. Also, you must make them AR-friendly.

Bonus Hack:

Wow! So much could go wrong with these technical AR challenges. So you want a hack through all that? Instinctually, we’d tell you to eliminate all these technicalities from your responsibilities. But that sounds easier said than done, right? Nope! Today, most modern technologies have No-Code alternatives. That is, you don’t have to play developer; a software does that for you.

Augmania is the world’s leading No-Code platform for AR. Using Augmania, you need only to focus on the idea behind the tech and the design of your experience. In addition, Augmania is loaded with resources for virtual objects. Hence, you can still create awesome AR experiences even if you don’t possess the required visuals.

Finding Talent

With all the aforementioned technical AR challenges, it’s not easy to find professional AR developers. Since AR is still relatively novel, not many young developers know how to join the industry. Despite this novelty, the competitiveness in AR is incredibly fierce. According to AngeList, over 1700 companies today work in AR. A considerable number of these is looking for hires that bring immediate results. Alas, they aren’t very keen on mentoring young hires. All that said, few pro-AR developers aren’t locked to short-term contracts at the moment.

Bonus Hack:

Unfortunately, that one’s more of an advice than a hack. Naturally, our advice regarding this AR challenge is to not overlook beginner AR developers. Is that a risk? Yes. Could these beginners end up being more of a burden than a help? Yes to that too. But that’s where your role during the hiring process comes. For starters, highlight the absolutely essential skills you need and test for them during interviews. For more assurance, assign minor tasks to your candidates that have to do with your AR work.

Public Perception:

CEO: Hey, nice to meet you! I’m *insert CEO name* and I’m the CEO of *insert cool AR startup name*. We use AR to….

Investor: K. Nice to meet you. Bye.

A moment of silence for our fallen brothers and sisters.

Indeed, how the public sees AR is one of the toughest AR challenges. For some reason, AR can be such a turnoff to different people. Let’s dissect these reasons.

First off, some people are actually not aware at all of what AR is. Thankfully, their numbers are declining and also investors aren’t likely to be among this group. Next, we have those who think AR projects are expensive, tiresome and take forever to develop. Then, there are those who believe AR is merely a marketing gimmick or a gaming platform. We call that the Pokemon Go effect. Finally, we have people who can’t differentiate between AR and VR.

The common underlying theme here? A lack of awareness about AR and a lack of action from AR companies toward that.

For sure, your go-to friend here is your inbound marketing; specifically your blog. Use your blog to empathize with your prospects. Essentially, start from the ground up. Use that approach until they know what exactly what you do and how AR helps you do it. Also, create an efficient distribution strategy for your blog posts. Convert them into forms that can be used everywhere you’re present; whether physically or digitally.

More importantly, use this trick to solve that AR challenge. During pitches and networking sessions, tweak what you say a bit as follows. Instead of mentioning your work in AR first, start with your business’ value proposition. Without a doubt, that’s the interesting part which makes or breaks the pitch.

What challenges are you facing with AR? Let us know in the comments, we might be able to help you :)