Using Events for Brand Awareness
In today’s world of marketing, differentiating between brands and trying to get ahead of the competition can be quite a challenge. Therefore, marketers are searching for new and innovative ways to promote brand awareness and captivate customers in a way that can be both seen and heard.
Events are great for this as you can provide potential customers with a festival of activities to engage with and include performers to represent your brand. But there is no point in hosting a great if no one knows whose work is behind it all.
To get your marketing the most attention you need something striking and original. When hosting an event, the most engaging part of the set up for the audience is the stage. Therefore, you could take advantage of this and use the stage as a marketing tool for brand awareness.
Making a Statement with Branded Staging
Using branded staging for a unique staging platform to make an unforgettable statement about your brand can have a huge impact on brand awareness. By making a statement with branded staging it provides you with the opportunity to convey your company values, as well as sparking interest with your products and services.
Go wild with colours, slogans, typography and imagery to represent your brand message in the most engaging way possible. Also go a step further to see how your signage can be interactive with campaign hashtags, photo opportunities, lights, activities and more.
But as well as branded staging there are many other ways to use your event for brand awareness. Create vivid boards that would work perfectly for Instagram photo backdrops, encourage group activities with VR stations or even represent your team with the colour of your seating.
Brand awareness is the solid foundation of any successful marketing campaign. Without it your business is unable to attract any new customers or promote new products and services. But brand awareness can be anything with your brand’s logo printed on it, from something as simple as a t-shirt to branded staging. The trick is to think of ideas that will stand out from the competition and make your event as fun and memorable as possible to encourage people to return.
Here at Austen Lewis we pride ourselves on our bespoke event structures, including seating and staging, which you can cater to your event requirements and branding. To explore our work and event support services visit our website