When I was in high school, I always tried to get an A- in class, and not an A. There was a simple and logical reason for it. 90% or an A- counted as 4.0/4.0 on your GPA. So did an A and an A+. I always wondered why people spent their time trying to…

Punchlines:

• Integrated Platform: Your website should be the central hub where you drive people to the app and where you ensure solid source attribution.
• You need Web & App Attribution SDKs to work…

Hello! For those reading from me for the first time, my name is Austin and I work on product and sales things at Branch.

Implementing Universal Links results in a 40% increased conversion to open rate. Continue reading to learn more about the study.