Instagram Stories lets you share more moments, more frequently — and not just the ones you want to keep on your profile. As you share multiple photos and videos they appear together in a slideshow format, which forms your story.
You can bring your story to life with text and emojis, and the photos and videos you share will disappear after 24 hours — so they don’t appear permanently on your profile or in the newsfeed in general.
Posting an Instagram Story to your own profile
Step 1: Ensure you have the latest version of Instagram installed.
Step 2: Click the circular plus icon on the left.
Step 3: Capture either a photo by clicking the shutter button once, or holding it down to take a video. OR you can use already saved clips/photos from your camera roll (from the past 24 hours only) by swiping DOWN to access the camera roll.
Step 4: Once you’ve captured your story, you can add some extra style by adding text or emojis on top of it.
Step 5: This step is important, remember to save your story to your camera roll by clicking the download button on the bottom right of your screen.
Step 6: Repeat all of the above to add additional stories and create a slideshow effect.
Here’s what a great story set looks like:
This series of Instagram Stories that we captured from the SKYWALK experience at the Sydney Tower Eye had over 980,000 story views + 51k likes on the normal Instagram post on the @Australia profile.
TIP: Remember to check the viewer stats on your Instagram Stories before they disappear after 24 hours, otherwise you won’t be able to access them anymore.
Click here for more detailed information on the process of creating and sharing Instagram Stories, check out the following links:
~ 4 Instagram Stories Ideas for Tourism Brands — by Tourism eSchool
~ Instagram Help Centre
The Tourism Australia Social Team
