I have to admit, I’m one of those who just don’t have 20 minutes to read an article on medium. But I don’t like the poetry articles or listicles.
It has been discussed in psychology classes that an author or speaker will lose their audience within certain increments of time, which is 3, 5, 10, 13 and only the most devout of their audience will still be paying attention after 15 minutes.
I believe this is why poetry and listicles do as well as they do. Short and simple.
Another thought I have on this is many also do not challenge others to think deeply. When you write an article that challenges another to think deeply about a subject, one that person doesn’t want to delve deeper into (abuse, rape, domestic violence, etc) it disrupts the readers cozy little world where all is good and bright. Only those who have endured the dirty underworld/underside of life, are those who will delve deeper.
Now, mind you these are just my opinions, and I may be wrong.