
ink you want to hear. Or the response that reflects how they like …t they want, it is very possible the answer you’ll receive will be what they think you want to hear. Or the response that reflects how they like to think of themselves. And also take into account that it’s almost impossible for an average person to want what they can…
…rything at once. They want to be seen both as risky and innovative, as conservative and mainstream. Effective branding relies on clear positioning, consistent messaging, and a well defined identity; any attempt to be too many things at once can cause communication failure.