Avtar Ram Singh
Jul 20, 2017 · 1 min read

There are some great pointers here for anyone looking to ensure that they create good, shareable and viewable video content. I like the Context → Latest → Impact approach incredibly useful for social video content because that’s pretty much what anyone has time for. To add to that, would also be interesting for you to perhaps do a quick study after a month about how long you spend in each phase. Do you spend 10% of the total duration of a story setting context, then 20% giving the update, and 70% explaining what the impact of that piece of news is? Would be keen to see what that break-down looks like. Congratulations on the new venture, it’s given me a reason to open Snapchat for the next few days and see what comes of it.

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    Avtar Ram Singh

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    Strategy, Marketing, People, Business and Data.